Saudia TV Online Campaign -“You Deserve Love Saudia”

Launch stage

• Saudia TV Channel revealed a fresh new identity and program lineup through its launch campaign and a large-scale media release.
• MENA Bloom’s special content task force was responsible for publishing (live) posts (in the form of videos, photos, and news pieces), each covering the launch party’s key moments and highlights.
• Our work also focused on introducing the whole new range of exciting programs through social media posts featuring program info, news, promotional videos, posters, presenters, and the guide.
• It additionally included infographics featuring program and content genres, with a focus on comedy, sports, and social, largely based on the interests of the audience on each respective social media platform.

Post-Launch Monitoring & Optimization

MENA Bloom’s dedicated content production team performed three stages of post-launch monitoring and optimization, to ensure Saudia TV’s goals and business objectives were being delivered with success, and to provide maximum support when it came to achieving its target. 

Program Follow-Up Phase

– During this stage, the team attended program seminars, as well as recommended and produced material that covered various episodes.

– A dedicated team was assigned to each program genre, to ensure program integrity and a unified personality across all content produced, which included informational and interactive material, videos, infographics, and photos. 

Content Study Stage

– During this phase of post-launch support, the dedicated content team meticulously analyzed the prime and priority programs that achieved high interaction and positive audience feedback (indicating higher output demand). The team allocated space for such high-demand content to ensure fair content coverage and publishing frequency.

– The team also recommended using celebrities and presenters as influencers, to achieve wider reach and higher levels of interaction with the content. It worked closely with Saudia TV to devise the influencer marketing strategy and to achieve remarkable results.

Content Recycling

Using the approach of content recycling, MENA Bloom’s content team repackaged program content from the channel’s shows into high performing social content, covering episodic summaries, highlights, and other key details from the program that ensured audience engagement and interaction on social media.