Preparing the Campaign
- A robust plan is the foundation on which the success of any campaign stands. That is why MENA Bloom initiated planning and understanding of the new program genres and the target audience.
- Our team then conducted in-depth analyses with regards to the content offering, and identified content with the potential to drive promising results in terms of interaction and participation.
- We also assigned specific teams of experts for each program genre, in order to ensure the creation of quality content and a sound overall strategy.
- We then developed rich content for Saudia TV Channel that covered each phase of the campaign.
- The team also measured and closely reviewed the performance of each program, as well as audience reactions to them, in order to devise a suitable content strategy and publishing schedule (that included quantities and priorities based on the program’s genre).