More than 90% of online experiences begin with a “SEARCH”.
You want your website to be the one customers click on while searching online, and find your pages if they search for keywords relative to your brand.
You want to understand what and how they search for your content.
How do you rank on social media with content relative to your brand?
Once you understand the content opportunities you are missing, the content that you need to add and the ranking of your content with keywords they search for, the opportunities to grow your audience from Search is limitless.