Why you need it
57% of customers follow a brand on social media to learn about its products and services
80-90% of followers tend to engage with a brand, buy its products, or recommend it to a friend.
Social media strategy helps you identify the best goals you can achieve online, enhance your content and understand more about your brand.
Having a clear and concise Social Media Strategy, helps to understand your current position in the market, and identify what holds for you in future on the social media landscape. It can identify your strengths and opportunities and guide you to optimize weak areas to enhance your content offerings across all social media platforms to increase the reach and audience base.
How we do it
- We analyze your social media statistics across all platforms - audience reach, engagement and content consumption.
- We perform your audience profile analysis - their brand relevancy, mapping their interactions and online behaviour across different content types on each channel.
- We analyze your target audience - researching their interactions, journeys and content consumption on your competitors' platforms.
- Gauging your social media profile strength, we set potential SMART goals you can reach with your content.
- We help you identify and build on your strengths and opportunities to attract more audience and engage with your existing ones.
- We monitor and analyze your audience conversion into loyal consumers of content.
- We set up a full plan defining goals, content strategy, content execution, team deliverables, content schedule and regular monitoring and evaluation of results against set objectives.
Are you ready?
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