About Us
Experience a proven, high-value agency partner supporting your enterprise. We are committed to understanding your unique business objectives, target audience, and challenges to create tailored content marketing strategies that deliver tangible results.
Trust the work of our talented content creators and marketers who work together on large, multi-asset programs using a methodology honed over our 20+-year history.
Welcome to The MENA Bloomers Club!
MENA Bloom is a full-fledged media production powerhouse based in UAE and Saudi Arabia, specialised in creating digital content marketing strategies tailored for publishers, media, tech, NGOs and Corporate Companies.
Our Tag Line is “Content That Works”! With more than 20 years of experience in the field of digital media production, we aim to produce the best services that can cover goals and fulfill the expectations of their audience’s hearts and minds, building strong and long-term partnerships.
Our Mission
To be the preferred content marketing partner for B2B, B2C brands, government & corporate entities, and innovation-driven sectors in the MENA region — delivering culturally relevant, data-driven storytelling powered by creativity, technology, and continuous learning
Our Vision
MENABloom empowers brands, government entities, and B2B organizations to communicate boldly and effectively through content strategies rooted in cultural understanding, creative excellence, and performance marketing. By continuously adopting the latest in AI, data analytics, and content automation, we ensure our clients lead impactful conversations in a rapidly evolving digital world.
Content Marketing Is a Breeze for Us!
Our Core Values
What We Stand For
Responsibility
MENA Bloom’s team has a very high level of responsibility towards their clients in order to earn their precious trust forever.
Integrity
Our work is always guided by the strong principles of professionalism, honesty, perfectionism, and respect.
Creativity
We always find fun and innovative ways to tell stories, going beyond the expected and ordinary.
Accountability
We keep our promises and promote reliability and credibility in our work culture to deliver marketing services of the highest quality.
Tenacity
We are unwavering when it comes to reaching our goals, no matter what challenges may arise.
Our
Process
1
Assessment & Discovery
We start by getting to know your business inside and out, and then we delve into how you engage with your audience. To understand your strategy and goals, we ask key questions such as: What are your resources? What do you need to achieve? Who do you need to reach
2
Planning & Strategy
We understand that a well-designed strategy is key to guiding a project’s success. From the get-go, we carefully map out a plan for, and the storyline of, the content. Next, we identify the format that best tells the story, be it videos, infographics, articles, or data journalism. We then set up the communication strategy for the content, including quantities, distribution platforms, and KPIs to measure success.
3
Content Production
Depending on the project’s specific needs, we assign a dedicated production team to your brand. We can build a team comprising a combination of, from creative producers, videographers, designers, animators, researchers, influencers, and/or digital marketers, working around the clock to produce the content you need.
4
Distribution
We help distribute the right content to the right audience at the right time. Whether it has been disseminated through our distribution partners or directly to your audience, we constantly monitor and analyze our work to measure success and identify what needs improvement.
She then worked with Gulf News to develop its online classifieds website, which grew to become one of the most visited websites in UAE.
Next, Nour joined MBC Group, where she established the web planning and analysis department, set up the social media division, and was responsible for the development of programs and platforms such as Shahed, MBC 3, and AlArabiya.net.
She then became Regional Digital Media Director of SRPC, the largest media and publication group in the region. There, she set up the digital department and transformed its lifestyle publications into the largest reached online publications for nine years.
Today, Nour works with colleagues and a team of experts across the region to provide clients with sound, strategic solutions when it comes to content marketing and production.
Nour Almasri
Founder and General Manager
Who are the people behind the great work?
We are an international team of experts united by one goal: to create digital content that makes an impact, reaches millions of people, and succeeds.
Ghina Hawshar
Business Development Manager
Nour Mutran
Social Media Manager
Radwa Mahmoud
HR and Admin Manager
Radwa Magdy
Senior Content Producer
Karim Ouf
Video Production Manager
Asmaa Yehia
Project Manager
Farouk Mekawy
Graphic Designer
Mahmoud Swiffy
Senior Content Editor