360-Degree Content Marketing for Nvidia

Nvidia Geforce Content Marketing

The Client

Nvidia Middle East needed to increase awarness towards its innovative series of graphics cards, Nvidia GeForce RTX 30 targetting content creators, gamers and students in Saudi Arabia. MENABloom provided 360-degree content production through a marketing campaign in episode 14 of season three on the leading technology show, Mustaqbal Tech, to meet NVIDIA’s objectives, covering TV and social media influence.

Services

  • Content Creation
  • TV Ads Campaign
  • Social Media Marketing

The Work

MENABloom developed the content for  7-minute TV segment at Mustaqbal Tech Show that airs on the SBC channel weekly with three repeats to showcase the amazing and innovative features of its GeForce RTX 30 series of graphics cards, and this segment covered the following:

  • Product review segment for GeForce RTX 30 series of graphic cards, which reached very high viewership.
  • Social media coverage on different social media platforms, achieving great performance:
  • TV ads displaying on the episode main show time and repeat times.
  • SBA’s Twitter, TikTok, and Instagram accounts.
  • Abdullah Alsabe’s Instagram and Twitter accounts (a tech influencer with a follower base of 6.6 million followers).
360-Degree Content Marketing for Nvidia

The Process

  • MENABloom coordinated the video production process, supporting the production company with accurate storyboards and shooting lists, including what Nvidia specifically needed to broadcast in front of the camera.
  • The content team provided the outstanding tech brand with unique TV content to spread awareness about GeForce RTX 30 series, and the facilities it offers to creative people (Gamers, artists, students, and inventors).
  • Through innovative practical trials with an Asus ROG Flow X16 laptop in front of the camera, MENABloom showcased the important features of GeForce RTX 30 series, such as; battery boost, dynamic boost, whisper mood, Nvidia Max-Q, Nvidia Reflex, Ray Tracing, and Nvidia DLSS.
  • MENABloom managed a social media campaign that consisted of 6 posts and included an online competition offering two of SBC’s viewers the chance to win an ASUS VivoBook Pro Studio laptop.
  • Nvidia’s official Twitter and Instagram accounts were mentioned in all the social media posts, and the hashtag #InTheNVIDIAStudio was added to all captions that have been posted before, during, and after the episode.
  • The art team worked on a creatively designed infographic that summarized the features of GeForce RTX 30 series of graphics cards.
  • The social media team followed the performance of the episode’s social media coverage. They then presented a delivery report to Nvidia, including the entire results achieved in detail.
360-Degree Content Marketing for Nvidia

The Results

1000
Impressions
0
Views
10000
Engagements

Content Examples

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