By Digital Marketing: MENABloom Blooms Yanbu Flower and Garden Festival

Yanbu Flower and Garden Festival

MENABloom successfully led the production of professional content and a high-performance digital marketing campaign for the Flower and Garden Festival in Yanbu, Saudi Arabia, from January 31 to March 9, 2024, drawing on her team’s more than 20 years of experience in content creation and marketing.

The Flowers and Gardens Festival has a rich history of contributing to the cultural tapestry of Yanbu Industrial City. With a commitment to sustainability and community engagement, we offer educational initiatives for children, empowering them to learn about gardening, road safety, and recycling, reflecting its dedication to sustainable development in the region.

Content Marketing

In MENABloom, we develop various types of content, such as blog posts, articles, videos, infographics, social media posts, and more, to build brand awareness, drive traffic, and ultimately generate leads.

Digital Marketing

MENABloom is your way to reach a global audience and connect with potential customers by leveraging various digital channels and tactics by creating effective marketing campaigns that drive brand awareness and generate leads.

Social Media Management

Elevate your online presence with our specialized content creation, marketing, and management services. Tailoring engaging content for various platforms, we collaborate with technology brands, corporate events, and non-profit organizations.

Live Coverage

MENBloom's social media team works on integrated live event coverage to cover the needs of media channels in the era of digital platforms and social media, aiming to achieve accuracy, professionalism, and creativity.

The Work

The efforts of MENABloom achieved an amazing increase in the festival’s reach by 70.5%, while the total number of impressions increased to 21 million, bringing the festival’s stories and content new 3 million accounts, increasing the festival’s followers base by 57.6%, now reaching 15.2 thousand followers. Furthermore, our content achieved significant engagement, with a significant increase of 59.4% for a total of 74.4K interactions. These engagements were translated into tangible actions, with 15.5 thousand clicks generated by directing traffic to the festival website.The campaign succeeded in achieving higher than expected goals (percentages of approximately 62%) in promoting the festival on social media sites: X, Instagram, and Snapchat, in addition to the search engine “Google”.

Work details

Content Planning & Accounts Preprations: MENABloom worked on developing a plan and schedule to publicize the festival, prepare reports and analyses, and manage the communication community through private messages or responding to user comments and interacting with them.
Content Production: This included producing and publishing material on social media platforms during February and 10 days in March, with appropriate citations.
Live Coverage: The MENABloom team managed huge live coverage on social media of the Yanbu Flower Festival and all accompanying activities for 15 days, using a variety of promotional materials, including photos and video clips.
Media Coverage: Invitations were sent to major television channels, newspapers, and other local (Saudi) and international media to cover the festival’s events. An integrated plan has been developed to take advantage of all promotional services on the Internet, including advertising the festival’s agenda and working hours, publishing available images from the festival, in addition to a question and answer section on search engines, and providing content in both Arabic and English. In addition to its spread on local and international websites, as well as its presence on global platforms such as Tripadvisor and Allevents, the festival’s advertising is on many local websites, including, for example: “Spirit of Saudi Arabia,” “Bin Battuta,” “Safarway,” and “Saudi Guide.”