MENABloom’s Social Media Strategy for the Future Blockchain Summit
Future Blockchain Summit
In May 2024, MENABloom partnered with the Future Blockchain Summit to enhance its social media presence. The goal? Amplify the event’s digital footprint, spark meaningful engagement, and build a vibrant online community. Over six months, MENABloom combined creative storytelling, proactive community management, and dynamic video production to bring the Summit’s narrative to life for audiences worldwide.
Challenges
Before MENABloom came on board, the Future Blockchain Summit’s social media channels had untapped potential. With blockchain and tech conversations growing louder daily, standing out online was becoming increasingly difficult. It was time for a fresh, bold approach to create impactful connections with the audience.
We are key players in a dynamic and constantly evolving field, and our specific steps involved in a campaign may vary depending on the business, the target audience, and the latest trends and practices in each industry.
In MENABloom, we develop various types of content, including blog posts, articles, videos, infographics, and social media posts. Our content strategies help businesses build brand awareness, engage audiences, drive traffic, and ultimately generate leads.
The MENABloomers deliver a well-developed content strategy that ensures that the right message is delivered to the right audience, at the right time, and in the right format by planning, creating, and managing the content that a business or organization produces to achieve its goals.
Social media community management with MENABloom helps you focus on nurturing communities on your social media platforms, which involves building and maintaining relationships with followers and fostering a sense of community and brand loyalty.
MENABloom’s social media team offers integrated live event coverage tailored for digital platforms. We ensure high-quality, professional, and accurate media coverage to enhance audience engagement, amplify event impact, and boost visibility.
Strategy
To tackle these challenges, MENABloom crafted a well-rounded strategy designed to inspire and engage:
- Content Production: Designed visually captivating posts packed with valuable information.
- Community Management: Built relationships with followers through timely responses and interactive discussions.
- Video Production: Created behind-the-scenes footage, keynote highlights, and engaging interviews to bring the event closer to audiences.
- Platform Optimization: Tailored content for platforms like Instagram, LinkedIn, Twitter (X), Facebook, TikTok, and YouTube to maximize impact.
Implementation
From May to November 2024, MENABloom executed a robust campaign that culminated in a high-energy live event, the Future Blockchain Summit 2024. Here’s how the team made it happen:
- 1,322 Posts Published: Consistent, high-quality posts across all platforms.
- Interviews and Testimonials: Conducted 38 interviews to capture authentic stories and voices.
- Mentions and Reach: Secured 1,426 mentions on X and generated 106,031 impressions.
- Live Event Coverage: Over four intense days, MENABloom published 404 posts and stories, including:
Instagram: 42 posts and 321 stories
Facebook: 44 posts
LinkedIn: 44 posts
Twitter (X): 41 posts
TikTok: 28 posts
YouTube: 12 posts
From expertly covering live moments, recording exciting testimonials, and creating impactful podcasts to crafting a strong social media presence, MENABloom’s efforts left no stone unturned. From behind the scenes to the spotlight, the team was at the heart of it all, driving meaningful results
The Results(In October 2024 Alone):
706
21%
1.8M
500+
38
Overall Results from May 2024 Onwards:
14,916
6,444
25,529,981
+26K
Samples of Our Work
