Creative Influencer Marketing Campaign for Fine

The Client

MENABloom provided a creative influencer marketing campaign on Instagram and TikTok to meet the expectations of Fine Hygienic Holding, spreading awareness and increasing engagement about limited-edition packs of facial tissues commemorating the FIFA World Cup Qatar 2022, through creative content harmonized with the energetic World Cup vibes.

Influencer Marketing

We provide you with a highly effective marketing campaigns that involves collaborating with the most popular influencers in GCC and the MENA region to promote your product, service, or brand.

Content Creation

Providing value to the audience by informing, educating, entertaining, or inspiring them, and ultimately achieving business objectives by delivering well-crafted content that effectively communicates its mission, values, and voice and builds a loyal and engaged audience.

Video Production

We convey information in a more engaging and memorable way than traditional text or images to produce compelling and engaging videos that achieve our prominent clients' marketing goals and growth objectives.

The Work

MENABloom worked on a unique content production promoting Fine’s facial tissues that commemorate the FIFA World Cup Qatar 2022 through designs that showcase the most popular goals scored in the world cup, and this great effort came to light in the last few days through creative content that went viral and reached millions of social media audience.

The Process

MENABloom supported the prominent partner Fine with video content and an influencer marketing social media campaign, promoting tissues imbued with The World Cup vibes.
The campaign invited a diversified network consisting of more than 17 lifestyle influencers from different countries and backgrounds.
The creative team created content powered by World Cup vibes to boost all ambitions, mix passions, and give people the energy to buy the limited-edition packs.
MENABloom supervised the production of more than 17 videos for this campaign (one for each influencer) and coordinated the video production process until the videos were published.
The campaign posts included videos, stories, photos, and albums that helped the audience know more information about these special packs, encouraging the football lovers to buy them.
Fine’s official Instagram and TikTok accounts were mentioned in all the social media posts, and the hashtags #FineTissues, #itsaFineWorldCup, and #FIFAWorldCup2022 were used in all posts that MENABloom published during the campaign.
The social media team at MENABloom managed the campaign according to the client’s main goal, followed its performance, and then presented a delivery report to Fine, including the campaign’s results in detail.