Creative Influencer Marketing Campaign for Fine

The Client

MENABloom provided a creative influencer marketing campaign on Instagram and TikTok to meet the expectations of Fine Hygienic Holding, spreading awareness and increasing engagement about limited-edition packs of facial tissues commemorating the FIFA World Cup Qatar 2022, through creative content harmonised with the energetic World Cup vibes.


  • Influencers Marketing
  • Content Creation
  • Video Production

The Work

MENABloom worked on a unique content production promoting Fine’s facial tissues that commemorate the FIFA World Cup Qatar 2022 through videos that showcase the most popular goals scored in the world cup, and this great effort came to light in the last few days through creative content that went viral and reached millions of social media audience. 

The Process

  • MENABloom supported the prominent partner Fine with video content and an influencer marketing social media campaign, promoting tissues imbued with The World Cup vibes.
  • The campaign invited a diversified network consisting of more than 17 lifestyle influencers from different countries and backgrounds.
  • The creative team created content powered by World Cup vibes to boost all ambitions, mix passions, and give people the energy to buy the limited-edition packs.
  • MENABloom supervised the production of more than 17 videos for this campaign (one for each influencer) and coordinated the video production process until the videos were published.
  • The campaign posts included videos, stories, photos, and albums that helped the audience know more information about these special packs, encouraging the football lovers to buy them.
  • Fine’s official Instagram and TikTok accounts were mentioned in all the social media posts, and the hashtags #FineTissues, #itsaFineWorldCup, and #FIFAWorldCup2022 were used in all posts that MENABloom published during the campaign.
  • The social media team at MENABloom managed the campaign according to the client’s main goal, followed its performance, and then presented a delivery report to Fine, including the campaign’s results in detail.

The Results


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