High-Performing Digital Ad Campaign for Future Urbanism Expo 2023
The Client
MENABloom added exposure to the social media presence of the trailblazing event Future Urbanism Expo 2023, the region’s most inclusive urban sustainable developments event, which is powered by GITEX Global, by leading an impactful digital marketing campaign, to achieve high exhibitor and visitor acquisition rates.
Future Urbanism Expo is the premier global forum for the world’s most influential urbanists, enabling megacity investments and digital transformation technologies to design a sustainable tomorrow. It co-located with industry-defining events like GITEX Impact, Global Devslam, and AI Everything, from October 16 to October 20 at Dubai World Trade Center (DWTC).
MENABloom is your way to reach a global audience and connect with potential customers by leveraging various digital channels and tactics by creating effective marketing campaigns that drive brand awareness and generate leads.
Social media community management with MENABloom helps you focus on nurturing communities on your social media platforms, which involves building and maintaining relationships with followers and fostering a sense of community and brand loyalty.
Creating a marketing strategy involves several steps, including understanding the target audience, defining the value proposition, identifying competitors, selecting the right channels to reach the target audience, setting clear goals, and measuring results.
The MENABloomers endeavored to boost awareness of this pioneering event and engage a high number of sponsors, exhibitors, and visitors, aligning with the event’s marketing objectives. To accomplish this, MENABloom delivered high-quality social media management through a variety of digital advertising and marketing services.
The Process
- MENABloom’s social media team specialized as a dedicated team for Future Urbanism Expo 2023, which managed the digital ad campaigns across Google, Facebook, LinkedIn, and Instagram according to the event’s main marketing goals and themes.
- This team started its mission with CTA and A/B testing that drives conversions to decide on the best-performing content, aiming to attract more sponsors, exhibitors, and visitors, focusing on spreading awareness about the event’s top activities.
- During pushing ads that gained high engagement, the monitoring team was tracking the ads’ performance to make adjustments wherever and whenever needed, improving the advertisement’s performance.
- The MENABloomers presented a monthly delivery report including the results in detailed numbers, statistics, and key learnings for each channel, recommending better tactics to save costs and meet the KPIs easier in the upcoming ads, particularly in the 2024 edition.
The Results
19,776,435
7,399,190
3,160,000
