“Smarter Business” – Lenovo Webinar Campaign
Lenovo
Lenovo is a trailblazer in the Saudi tech landscape, renowned for its cutting-edge laptops, innovative technologies, and smart business solutions. With a commitment to empowering businesses and entrepreneurs, Lenovo offers the ThinkBook series — a line of devices thoughtfully engineered to meet the dynamic needs of modern professionals.
Beyond providing exceptional products, Lenovo is dedicated to fostering a thriving community of ambitious individuals in Saudi Arabia. By connecting with visionaries who value growth, inspiration, and progress, Lenovo seeks to inspire and support the next generation of business leaders, driving innovation and success across the Kingdom
We provide you with a highly effective marketing campaigns that involves collaborating with the most popular influencers in GCC and the MENA region to promote your product, service, or brand.
Creating a marketing strategy involves several steps, including understanding the target audience, defining the value proposition, identifying competitors, selecting the right channels to reach the target audience, setting clear goals, and measuring results.
In MENABloom, we develop various types of content, such as blog posts, articles, videos, infographics, social media posts, and more, to build brand awareness, drive traffic, and ultimately generate leads.
We provide the latest technological support throughout the sessions, a thorough walkthrough of the complete spectrum of webinar creation, from initial planning, including choosing the best platforms and moderating the chat, to post-event wrap up, ensuring flawless execution at every stage, and giving extra exposure to our clients. We live-streamed the sessions to boost audience engagement and interaction.
The MENABloomers deliver a well-developed content strategy that ensures that the right message is delivered to the right audience, at the right time, and in the right format by planning, creating, and managing the content that a business or organization produces to achieve its goals.
The Work
MENABloom has developed an 8-quarter marketing strategy tailored to Lenovo’s vision of expanding its presence in Saudi Arabia. This comprehensive plan is designed to gradually build an engaged audience, enhance brand awareness, and drive sales for the ThinkBook series. Through a blend of services — including influencer marketing, webinar series, database building, and dynamic digital marketing and social media campaigns — the strategy ensures a consistent and impactful brand presence across multiple channels.
In the long term, the strategy also focuses on fostering partnerships with third-party organizations that share Lenovo’s mission of connecting with business owners and entrepreneurs. These collaborations will help strengthen Lenovo’s reach and credibility, creating a robust ecosystem of support for ambitious professionals in Saudi Arabia. By leveraging MENABloom’s expertise, Lenovo will effectively position itself as a trusted leader in the tech space, inspiring and empowering its target audience.
Work details
Webinar Series “ Think Smarter”
Our experts hosted an interactive webinar series, presenting the ThinkBook series’ value to Lenovo’s audience. Our Services included: :
Pre-Webinar Preparation:
We Designed registration pages, sent invitations, managed reminders, and ensured a smooth technical setup for platforms like Zoom, with live streaming on YouTube, Facebook, and X using branded assets.
Live Execution: we supervised streaming, moderated Q&A sessions, and engaged audiences with polls, surveys, and contests.
Content and Script Development: We developed polished presentations, scripts, and promotional videos aligned with Lenovo’s key messages through multiple prep sessions.
Post-Webinar Follow-up: We Collected data, evaluated performance, and shared follow-up communications with key takeaways and next steps.
Influencer Marketing
We collaborated with influencers to amplify Lenovo’s message across a wide audience.
Collaboration: Partnered with influencers targeting Lenovo’s market to boost visibility through authentic endorsements.
Custom Campaigns: Created tailored promotional materials, Bitly links, and content strategies to amplify impact.
Performance Tracking: Analyzed engagement, conversions, and ROI to optimize future collaborations.
Social Media Content Production and Digital Advertising
We created and shared impactful content on Lenovo’s social platforms to boost awareness and engagement through targeted ads.
Content Creation: Produced engaging posts with custom graphics, videos, and animations showcasing ThinkBook features.
Platform Management: Distributed content across platforms with consistent branding and optimized schedules.
Advertising: Launched data-driven ad campaigns, including retargeting strategies to convert leads.
Analysis: Monitored campaign results to ensure efficiency and effectiveness.
Campaign Results
268
60,665
756
37%
Content Example
