Impactful Live Stream Management & Digital Ads for the DCO
The DCO
The Digital Cooperation Organization (DCO), is the world’s first standalone international organization focusing on the digital economy. Established in November 2020, the DCO’s mission is to foster digital prosperity for all by accelerating the inclusive growth of the digital economy. This collaborative effort among nations through the DCO is geared towards ensuring connectivity with global opportunities.
MENABloom is your way to reach a global audience and connect with potential customers by leveraging various digital channels and tactics by creating effective marketing campaigns that drive brand awareness and generate leads.
Elevate your online presence with our specialized content creation, marketing, and management services. Tailoring engaging content for various platforms, we collaborate with technology brands, corporate events, and non-profit organizations.
MENBloom's social media team works on integrated live event coverage to cover the needs of media channels in the era of digital platforms and social media, aiming to achieve accuracy, professionalism, and creativity.
Social media community management with MENABloom helps you focus on nurturing communities on your social media platforms, which involves building and maintaining relationships with followers and fostering a sense of community and brand loyalty.
We convey information in a more engaging and memorable way than traditional text or images to produce compelling and engaging videos that achieve our prominent clients' marketing goals and growth objectives.
Providing value to the audience by informing, educating, entertaining, or inspiring them, and ultimately achieving business objectives by delivering well-crafted content that effectively communicates its mission, values, and voice and builds a loyal and engaged audience.
The Work
MENABloom took charge of managing the digital campaign and technical arrangements for the DCO Metaverse webinar, with the objective of achieving 120 registrations. The budget was allocated for a two-day period spanning from October 29th to October 31st. The campaign has produced noteworthy key performance indicators (KPIs).
The Process
- Developing content for the webinar’s registration page, and email communications related to the webinar’s topic and configuring the technical setup of the webinar platform on Zoom and integrating a third-party streaming solution for LinkedIn.
- Extending invitations to webinar attendees and dispatching timely reminders and conducting thorough testing of the webinar with panelists before going live, creating the necessary creative elements for branding, such as background images, startup screens, and outro screens with implementing online marketing tags to precisely track conversions.
- Supervising the execution of the webinar throughout its broadcast duration and managing the webinar community involves moderating comments, facilitating polls, addressing audience questions, and coordinating the display of relevant screens with monitoring the live stream on LinkedIn.
- In order to ensure the achievement of optimal results and minimize the occurrence of errors in future webinar events, MENABloom delivered the DCO recommendations and key learnings to adhere to the meticulously planned timelines and processes.
The Results
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