MENABloom developed a comprehensive Tiktok campaign strategy to meet the objectives of SBA through:
- Coordinating the creation of a hashtag competition was created and promoted to Tiktok community to offer them to win special prizes by playing and posting their best games, showing their best skills and content.
- The participants were offered the chance to get promoted and increase their accounts exposure, along with the chance to win three PlayStation 5 devices for the top three posts that had the highest engagement and likes.
- Creating the campaign content and marketing strategy designed to attract relative audience through:
- Working with program presenters to record clips inviting video gamers to submit a clip of themselves playing their favorite video game.
- Developing content that increase awareness of the competition through different online channels.
- Creating a marketing and content distribution plan with Saudi influencers.