TIKTOK Challenge Campaign with e-Gaming Influencers

Tiktok Challenge

The Client

The Saudi Broadcasting Authority (SBA) launched “Live the Challenge”, the first TV e-sports championship show, targeting Saudi gamers and  teams competing on television to win the show’s prize. The client required to increase the show’s  exposure among Tiktok growing online gaming community. 

TIKTOK CHALLENGE

MENABloom developed a comprehensive Tiktok campaign strategy to meet the objectives of SBA through:

  • Coordinating the creation of a hashtag competition was created and promoted to Tiktok community  to offer them to win special prizes by playing and posting their best games, showing their best skills and content. 
  • The participants were offered the chance to get promoted and increase their accounts  exposure, along with  the chance to win three PlayStation 5 devices for the top three posts that had the highest engagement and likes.
  • Creating the campaign content and marketing strategy designed to attract relative audience  through:
    • Working with program presenters to record clips inviting video gamers  to submit a clip of themselves playing their favorite video game. 
    • Developing content that increase awareness of the competition through different online channels. 
    • Creating a marketing and content distribution plan with Saudi influencers.
Tiktok Challenge Poster
tiktok challenge
tiktok gaming hashtag challenge

Influencers

When selecting influencers for this campaign, MENABloom chose influencers who:

  • Have a wide follower base in Saudi Arabia specifically, and the Gulf and Middle East regions on a broader level.
  • Exclusively create content around video games to reach the program’s targeted audiences , such as : 
    • Ta7oo, with a follower base of 2.4 million 
    • Rawaf, with a follower base of 1.1 million
    • Ahmed Al-Kyadi, a rising star in the video gaming sphere in the region.

Production

  • Production of a video clip featuring TV presenters inviting participants to join the challenge.
  • Inviting influencers to record themselves while playing their favorite video games and publish the clips using a pre-defined hashtag.
  • Launching the campaign on Tiktok
  • Promoting the campaign on TV through a side window during the program’s airtime.
  • Creating Twitter campaigns to increase awareness of the campaign.
  • Producing a video clip to remind audiences of the campaign’s end date to encourage additional participation.
  • Promoting winners and announcing them on all social media channels.

Campaign Results:

120 M
Views
1 M
Likes
175 K
Comments
360
Participants
0 K
Shares

EXAMPLES OF CONTENT DELIVERED

@livethechallengeksa دعوة لـمحترفين الألعاب.. شاركونا بأفضل لقطة احترافية لكم واربحوا معنا "بلايستيشن 5" 😍❤️🔥🔥#عيش_التحدي#tiktokarabgamer#wondergamer#gameplay ♬ الصوت الأصلي – Live The Challenge Ksa
@livethechallengeksa الحق ما تلحق 🏃🏻.. للتذكير لازال بإمكانك المشاركة في مسابقة #عيش_التحدي ♬ الصوت الأصلي – Live The Challenge Ksa
@livethechallengeksa ألف مبرووووك لـ @مشعلRPG الفوز ببلايستيشن 5 😎💪.. #عيش_التحدي #قناة_SBC ♬ الصوت الأصلي – Live The Challenge Ksa
Tiktok Challenge

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