Leading Digital Innovation Through Content Marketing at GITEX Global 2023
The Client
GITEX Impact 2023, heralded as “The largest tech and startup event in the world,” was a landmark event at the Dubai World Trade Centre, uniting global leaders in fields such as ESG (Environmental, Social, and Governance), clean technology, and sustainable innovation, creating a substantial and memorable impact to inspire action towards a sustainable future while showcasing the latest advancements in eco-friendly technologies.
In MENABloom, we develop various types of content, such as blog posts, articles, videos, infographics, social media posts, and more, to build brand awareness, drive traffic, and ultimately generate leads.
MENBloom's social media team works on integrated live event coverage to cover the needs of media channels in the era of digital platforms and social media, aiming to achieve accuracy, professionalism, and creativity.
Elevate your online presence with our specialized content creation, marketing, and management services. Tailoring engaging content for various platforms, we collaborate with technology brands, corporate events, and non-profit organizations.
We convey information in a more engaging and memorable way than traditional text or images to produce compelling and engaging videos that achieve our prominent clients' marketing goals and growth objectives.
Social media community management with MENABloom helps you focus on nurturing communities on your social media platforms, which involves building and maintaining relationships with followers and fostering a sense of community and brand loyalty.
Providing value to the audience by informing, educating, entertaining, or inspiring them, and ultimately achieving business objectives by delivering well-crafted content that effectively communicates its mission, values, and voice and builds a loyal and engaged audience.
The Work
During GITEX Impact 2023, MENABloom’s dedicated team skillfully crafted a digital narrative, boosting online engagement and gaining significant followership. Pre-event, teasers and speaker highlights stirred anticipation. Live coverage provided real-time updates and speaker insights. Post-event, compelling content like daily summaries continued to capture the event’s essence.
The Process
- Targeted Strategy: MENABloom’s expert team conducted in-depth market analysis and creative content strategy, focusing on audience-specific interactions for GITEX Impact.
- Specialized Team Approach: A dedicated team of editors, designers, and video specialists managed the social media channels, aligning with the event’s marketing themes, and provided regular performance reports.
- Community Engagement: The team actively nurtured social media communities, encouraging discussions, and enhancing event loyalty.
- Strategic Digital Capturing: Key moments of GITEX Impact were highlighted through various digital mediums, ensuring a broad and engaging online representation of the event.
The Results
8,190,865
23,953
2,559
708
Contnet Examples
