MENABloom worked on a unique content production promoting the Lenovo yoga series, and in the last few days, this great effort came to light through the creative content that went viral and reached hundreds of thousands of the social media audience.
The Client
In September, Lenovo Saudi Arabia was looking to run a campaign that could increase awareness and engagement towards its pioneering Yoga Laptops for entrepreneurs, and lifestyle enthusiasts, so MENABLOOM developed a comprehensive strategy to meet Lenovo’s objectives through many services.
Services
- Influencers Marketing
- Content Creation
- Video Production
The Work
- MENABloom produced the eminent tech brand with video content and an influencer marketing social media campaign, promoting the Lenovo Yoga series.
- The campaign invited a diversified network consisting of seven lifestyle influencers to participate with the hashtag #lenovojustbeyou (#على_طبيعتك).
- The creative team created content powered by Lenovo YOGA to boost all ambitions, mix passions, and give them the power and mobility to just be themselves.
- MENABloom shot 7 videos for this campaign (a video for each influencer), and coordinated the video production process until the videos were published.
- The social media team at MENABloom managed the campaign according to the client’s main goal and Instagram’s criteria, and followed its performance, then presented a delivery report to Lenovo, including the campaign’s results in detail.
- Through innovative videos, MENABloom showcased the important features in the Lenovo Yoga: slim design, high-performance hardware, 4K OLED vision, graphics, audio, sustainability features and more.
Saudi TV Campaign Results
8
100
K
Views
7
10
K
Enagement
7
%
Average Posts Engagement Rate
Examples of Influencers Content
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