“Lexus” Car Campaign in Cooperation with Mustaqbal Tech Show

Lexus and Mustaqbal Tech Show

The Client

Lexus Saudi sought to market its new hybrid car Lexus NX 2022 to increase exposure on the car’s advanced tech and safety features. MENA Bloom worked with the client to develop the content that achieved the marketing objectives through Mustaqbal Tech show, which airs weekly on SBC Channel.

The Work

MENA Bloom, being contracted to manage the show content and marketing, developed a comprehensive campaign strategy to balance and integrate Lexus goals of promoting its new hybrid vehicle while delivering distinctive content to the show audience, covering the following services:

  Content integration within the show.

  TV ads campaign

  Influencer marketing through presenter’s profile

  Social media amplification through SBA channel network

lexus and mustaqbal tech 1

Campaign Results:

600 K
Views on TV
10000 K
Engagement Rate
Lexus and Mustaqbal Tech Show

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