“Lexus” Car Campaign in Cooperation with Mustaqbal Tech Show
The Client
Lexus Saudi sought to market its new hybrid car Lexus NX 2022 to increase exposure on the car’s advanced tech and safety features. MENA Bloom worked with the client to develop the content that achieved the marketing objectives through Mustaqbal Tech show, which airs weekly on SBC Channel.
The MENABloomers deliver a well-developed content strategy that ensures that the right message is delivered to the right audience, at the right time, and in the right format by planning, creating, and managing the content that a business or organization produces to achieve its goals.
In MENABloom, we develop various types of content, such as blog posts, articles, videos, infographics, social media posts, and more, to build brand awareness, drive traffic, and ultimately generate leads.
Creating a marketing strategy involves several steps, including understanding the target audience, defining the value proposition, identifying competitors, selecting the right channels to reach the target audience, setting clear goals, and measuring results.
The Work
MENA Bloom, being contracted to manage the show content and marketing, developed a comprehensive campaign strategy to balance and integrate Lexus goals of promoting its new hybrid vehicle while delivering distinctive content to the show audience, covering the following services:
– Content integration within the show.
– TV ads campaign
– Influencer marketing through presenter’s profile
– Social media amplification through SBA channel network
The Process
- MENABloom coordinated the video production process, supporting the production company with accurate storyboards and shooting lists, including what Lexus specifically needed to broadcast in front of the camera.
- The content team provided the eminent tech brand with a comprehensive campaign strategy to balance and integrate Lexus goals of promoting its new hybrid vehicle powered by to spread awareness about it.
- Through innovative practical trials in front of the camera, MENABloom showcased the important features of the new hybrid car Lexus NX 2022 while delivering rich and attractive content.
- The art team created a creative designs showcased the main features of the car.
- MNABloom granted Lexus extra exposure through a social media coverage on different social media platforms, achieving great performance:
- SBA’s Twitter, TikTok, and Instagram accounts.
- Abdullah Alsabe’s Instagram and Twitter accounts (a tech influencer with a follower base of 6.6 million followers).
The Results
700K
112K
3%
Examples of content delivered
