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MENA Bloom, being contracted to manage Mustaqbal Tech show content and marketing, developed a comprehensive campaign strategy to integrate LG goals of promoting its new smart home tech products while delivering rich and attractive content to the show audience, covering the following services:
LG was offered a 360 integration campaign in a special created episode about smart homes on Mustaqbal Tech show that covered TV , online and Social influence; that included:
- Content integration that highlighted the capabilities of LG products and devices and the advantage of controlling them through “Thinq” application, that included “LG OLED TV 65 – LG Refrigerator – LG Puricare Air Purifier”.
- Online Competition where the show’s twitter audience was able to answer questions about LG products on social media to win a reviewed product.
- Social Media Posts Where customized content was created and published on the channel’s social media accounts ( 500k+ followers) and the presenter Abduallah Alsabe on his widespread Twitter account (1.3M) followers and on Instagram (5.2M) followers.
TV ads sponsorship LG commercial ads were served during the episode show time and three repeat times during the episode airing on TV.
