The Client

LG Electronics seeks to educate and spread awareness among Saudi audience of its latest smart homes technologies, especially its smart Thinq App that has super tech features controlling home devices

MENA Bloom worked with LG to develop the content that achieved the marketing objectives through Mustaqbal Tech show, which airs weekly on SBC Channel.

Providing value to the audience by informing, educating, entertaining, or inspiring them, and ultimately achieving business objectives by delivering well-crafted content that effectively communicates its mission, values, and voice and builds a loyal and engaged audience.

Elevate your online presence with our specialized content creation, marketing, and management services. Tailoring engaging content for various platforms, we collaborate with technology brands, corporate events, and non-profit organizations.

In MENABloom, we develop various types of content, such as blog posts, articles, videos, infographics, social media posts, and more, to build brand awareness, drive traffic, and ultimately generate leads.

LG Campaign with Mustaqbal Tech Show

The Work

MENA Bloom, being contracted to manage Mustaqbal Tech show content and marketing, developed a comprehensive campaign strategy to integrate LG goals of promoting its new smart home tech products while delivering rich and attractive content to the show audience, covering the following services:

LG was offered a 360 integration campaign in a special created episode about smart homes on Mustaqbal Tech show that covered TV , online and Social influence; that included:

  • Content integration
  • Online Competition
  • Social Media Posts
  • TV ads sponsorship
  • Production

The Process

  • MENABloom coordinated the video production process, supporting the production company with accurate storyboards and shooting lists, including what LG specifically needed to broadcast in front of the camera.
  • The content team provided the eminent tech brand with unique TV content powered by LG to spread awareness about smart homes technologies, especially its smart Thinq App.
  • Through innovative practical trials in front of the camera, MENABloom showcased the important features in the new smart home tech products while delivering rich and attractive content.
  • The art team created a creative designs showcased the main features of LG’s smart fridge.
  • MNABloom granted Lexus extra exposure through a social media coverage on different social media platforms, achieving great performance:
    • SBA’s Twitter, TikTok, and Instagram accounts.
    • Abdullah Alsabe’s Instagram and Twitter accounts (a tech influencer with a follower base of 6.6 million followers).

The Results




Views on TV



Examples of content delivered

LG Campaign with Mustaqbal Tech Show
LG Campaign with Mustaqbal Tech Show
LG Campaign with Mustaqbal Tech Show