LG Campaign with Mustaqbal Tech Show

The Client

LG Electronics seeks to educate and spread awareness among Saudi audience of its latest smart homes technologies, especially its smart Thinq App that has super tech features controlling home devices

 

MENA Bloom worked with LG to develop the content that achieved the marketing objectives through Mustaqbal Tech show, which airs weekly on SBC Channel.

Services

  • Content Production
  • Social Media Marketing
  • Content Distribution

The Work

MENA Bloom, being contracted to manage Mustaqbal Tech show content and marketing, developed a comprehensive campaign strategy to integrate LG goals of promoting its new smart home tech products while delivering rich and attractive content to the show audience, covering the following services:

 

LG was offered a 360 integration campaign in a special created episode about smart homes on Mustaqbal Tech show that  covered TV , online and Social influence; that included:

  • Content integration that highlighted the capabilities of LG products and devices and the advantage of controlling them through “Thinq” application, that included “LG OLED TV 65 – LG Refrigerator – LG Puricare Air Purifier”. 
  • Online Competition where the show’s twitter audience was able to answer questions about LG products on social media to win a reviewed product. 
  • Social Media Posts Where customized content was created and published on the channel’s social media accounts ( 500k+ followers) and the presenter Abduallah Alsabe on his widespread Twitter account (1.3M) followers and on Instagram (5.2M) followers.

TV ads sponsorship LG commercial ads were served during the episode show time and three repeat times during the episode airing on TV.

LG and Mustaqbal Tech
LG and Mustaqbal Tech

Production

MENABloom was responsible for : 

  • Managing the content production plan from script writing to final production for the client’s segment on TV. 
  • Coordinating the logistics requirements for shooting the segment from location to products delivery
  • Managing and marketing the online competition campaign on TV and online.
  • Producing the social media content through 6 posts that were published with LG mentions and hashtags.. 
    • A promotional teaser video was produced for the episode
    • An edited video recap of the product review segment. .
    • Three infographics about the features of the three LG devices. 
    • The online competition content included video to promote the competition and  the winners announcement. 

Campaign Results:

1 M
Impressions
600 K
Views on TV
5000
Engagements

EXAMPLES OF CONTENT DELIVERED

LG and Mustaqbal Tech

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