MENABloom’s Social Media Success for Fintech Surge 2024

Fintech Surge

is one of the leading events in the fintech sector across the region. The event serves as a platform for innovators, entrepreneurs, and investors in financial technology to engage, collaborate, and exchange knowledge. It brings together some of the brightest minds in the industry and offers a valuable opportunity to explore the latest trends and technologies shaping the future of finance.

B2B Marketing

We are key players in a dynamic and constantly evolving field, and our specific steps involved in a campaign may vary depending on the business, the target audience, and the latest trends and practices in each industry.

Digital Marketing

MENABloom is your way to reach a global audience and connect with potential customers by leveraging various digital channels and tactics by creating effective marketing campaigns that drive brand awareness and generate leads.

Events & Summits Live Coverage

MENABloom’s social media team offers integrated live event coverage tailored for digital platforms. We ensure high-quality, professional, and accurate media coverage to enhance audience engagement, amplify event impact, and boost visibility.

Video Filming & Production

We convey information in a more engaging and memorable way than traditional text or images. Our creative video production delivers compelling content that captivates audiences, supports marketing goals, and drives brand growth effectively.

Social Media Management

Elevate your online presence with our specialized content creation, marketing, and management services. Tailoring engaging content for various platforms, we collaborate with technology brands, corporate events, and non-profit organizations.

Strategy

We knew this required a blend of creativity, precision, and strategy. Here’s what we did:

Content Creation: Developed eye-catching visuals and compelling copy to showcase the event’s highlights and expertise.
Real-Time Event Coverage: Brought the event to life for online audiences with live updates, behind-the-scenes moments, and keynote recaps.
Community Management: Engaged directly with followers, answering questions and creating conversations around fintech trends.
Platform-Specific Campaigns: Tailored strategies for Instagram, LinkedIn, Twitter (X), Facebook, TikTok, and YouTube to maximize reach and impact.
Multi-Platform Publishing: Over just 4 days, MENABloom published 266 pieces of content across channels
Human Stories & Insights: Conducted 36 on-site interviews and testimonials, capturing inspiring stories and insights from participants.
Real-Time Performance: On X (Twitter) alone during the event, we achieved:
- 472,366 impressions
- 4,756 engagements
- 204 mentions

Our approach turned ideas into action:

Content Creation: Designing eye-catching visuals and writing creative copy to showcase the event’s highlights and key moments.
Live Event Coverage: Delivering the atmosphere of the event to online audiences through real-time updates, exclusive behind-the-scenes footage, and summaries of the main sessions.
Community Management: Engaging directly with followers by responding to inquiries, sparking discussions around the latest fintech trends, and maintaining interactive communication.
Platform-Specific Campaigns: Executing tailored strategies for Instagram, LinkedIn, X (Twitter), Facebook, TikTok, and YouTube to maximize reach and impact.