Social Media, Filming and Videography for Governmental Event at Abu Dhabi: MENABloom at GETS

Public Prosecution

The Governance of Emerging Technologies Summit (GETS) 2025 is a landmark governmental event under the strategic partnership of UAE Public Prosecuting and organized by ATRC ( Advanced Technology Research Council, that its in its first edition was dedicated to advancing discussions on policies, governance frameworks, and the responsible deployment of emerging technologies including Artificial Intelligence, Web3, and Quantum Computing. Hosted in Abu Dhabi, GETS brought together governments, NGOs, trade organizations, regulators, tech developers, academia, and civil society. Together, they collaborate to shape the future of technology governance on a global scale.

MENABloom played a pivotal role in elevating the Governance of Emerging Technologies Summit (GETS) through comprehensive event Social Media content marketing services. From pre-event awareness campaigns to real-time live coverage and post-event storytelling, MENABloom delivered impactful creative content, photography, and videography that captured the summit’s key moments and messages. By managing the full content lifecycle—strategy, production, and digital publishing—MENABloom helped amplify the summit’s global visibility and reinforced its positioning as a leading platform for emerging technology governance.

Social Media Management

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Events & Summits Live Coverage

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Community Management

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Video Filming & Production

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How MENABloom Partnered with GETS2025

MENABloom was commissioned by the organizers of the Governance of Emerging Technologies Summit (GETS 2025)—the region’s most influential platform on AI, Web3, and digital regulation—to deliver a 360° digital content marketing campaign. From strategy to execution, MENABloom led the summit’s content transformation, reinforcing its global stature and enabling real-time stakeholder engagement.

The Challenge
GETS needed to establish itself as a global thought leader while ensuring widespread visibility across diplomatic, tech, and policy communities. With a fast-evolving agenda and high-profile speakers, the summit demanded agile content delivery, live coverage, and strategic storytelling aligned with governance and international cooperation objectives.

The Solution: MENABloom’s Strategic Approach
We designed and activated a multi-channel digital campaign that built momentum before the event, captured attention during, and sustained impact afterward. Our role extended beyond production—we served as strategic advisors, aligning content with policy priorities and the summit’s mission of responsible tech governance.

Campaign Journey

We approached GETS 2025 with a full-funnel strategy designed to maximize visibility, engagement, and long-term value. Here’s how we executed it:

Pre-Event: Positioning for Global Visibility
Created detailed audience personas and messaging frameworks targeting government leaders, tech stakeholders, and digital policymakers. Launched an editorial calendar featuring speaker reveals, agenda teasers, thematic quote cards, and countdown content across Instagram, LinkedIn, X, YouTube, and Facebook.
Live Event Execution: Agile, On-Ground Content Production
Deployed a full media crew of 20+ professionals delivering real-time content, including “Happening Now” stories and reels, VIP and speaker interviews, as well as audience testimonials and engagement polls. Managed community conversations and reputation across platforms with active moderation and social listening.
Post-Event Impact & Legacy Building
Developed in-depth session recaps, thought leadership carousels, and high-quality video highlights to extend visibility. Repurposed assets for continued use by government stakeholders and event partners. Delivered performance reports with actionable insights for future summits.