MENABloom’s Partnership with Motorola Arabia
Motorola
Motorola is an American electronics manufacturer producing mobile phones and other android devices since 1928. Motorola’s main mission is to make everyday life easier and enjoyable while also driving human progress in technology.
We provide you with a highly effective marketing campaigns that involves collaborating with the most popular influencers in GCC and the MENA region to promote your product, service, or brand.
Creating a marketing strategy involves several steps, including understanding the target audience, defining the value proposition, identifying competitors, selecting the right channels to reach the target audience, setting clear goals, and measuring results.
MENABloom is your way to reach a global audience and connect with potential customers by leveraging various digital channels and tactics by creating effective marketing campaigns that drive brand awareness and generate leads.
In MENABloom, we develop various types of content, such as blog posts, articles, videos, infographics, social media posts, and more, to build brand awareness, drive traffic, and ultimately generate leads.
We convey information in a more engaging and memorable way than traditional text or images to produce compelling and engaging videos that achieve our prominent clients' marketing goals and growth objectives.
The Work
Motorola, a leading global telecommunications brand, tasked MENABloom with promoting four of its latest smartphones: the Motorola Razr 50 Ultra, Motorola Edge 50 Pro, Motorola Edge 50 Fusion, and Motorola Edge 50 Ultra, through an extensive influencer marketing campaign.
The campaign took place over four months (May 2024 – August 2024) and was targeted at boosting brand visibility and engagement in the Middle East market.
Our goal was to increase brand visibility and engagement by collaborating with seven carefully selected influencers from the Middle East. We provided end-to-end services, including influencer selection, content scripting, production, and real-time campaign optimization. Influencers Ahmad Alshammari and Meshal Khalid were chosen to promote the Motorola Edge 50, Motorola Edge 50 Ultra, and Motorola Edge 50 Fusion.
Whereas, Rawaa Aljallad, Farah Jefry, and Lama Alakee were selected to promote the Motorola Razr 50 Ultra.
Each influencer was selected based on their ability to connect with the target audience and their strong social presence. We managed the distribution of content across Instagram and TikTok, tailoring the content to fit each platform’s strengths. Throughout the campaign, we closely monitored performance metrics and optimized the strategy to maximize reach and engagement.
Work details
- Selected seven influencers based on engagement, market relevance, and brand alignment.
- Developed detailed creative briefs that outlined key product features for the Motorola Razr 50 Ultra and Edge 50 series.
- Collaborated with influencers to create content tailored for Instagram and TikTok, with a focus on visually appealing, engaging formats.
- Monitored performance metrics in real-time, optimizing the content strategy for maximum engagement
Motorola Razr 50 Ultra campaign Results
3,882,260
1M+
30k+
8M+
38k+
Motorola Edge 50 Series campaign Result
1M+
7M+
1k+
500+
Content Example
