MENABloom Partners with the Digital Cooperation Organization
Digital Cooperation Organization
Established in November 2020, the Digital Cooperation Organization (DCO) is an international organization headquartered in Riyadh, Saudi Arabia. With a focus on the global digital economy, the DCO works to accelerate its growth and ensure its benefits reach all nations and individuals. The organization actively supports member countries in their digital transformation journeys and strives to bridge the digital divide, promoting equal access to the opportunities of the digital age and enabling #DigitalProsperity4All
Elevate your online presence with our specialized content creation, marketing, and management services. Tailoring engaging content for various platforms, we collaborate with technology brands, corporate events, and non-profit organizations.
MENABloom is your way to reach a global audience and connect with potential customers by leveraging various digital channels and tactics by creating effective marketing campaigns that drive brand awareness and generate leads.
We convey information in a more engaging and memorable way than traditional text or images to produce compelling and engaging videos that achieve our prominent clients' marketing goals and growth objectives.
MENBloom's social media team works on integrated live event coverage to cover the needs of media channels in the era of digital platforms and social media, aiming to achieve accuracy, professionalism, and creativity.
The MENABloomers deliver a well-developed content strategy that ensures that the right message is delivered to the right audience, at the right time, and in the right format by planning, creating, and managing the content that a business or organization produces to achieve its goals.
Creating a marketing strategy involves several steps, including understanding the target audience, defining the value proposition, identifying competitors, selecting the right channels to reach the target audience, setting clear goals, and measuring results.
Providing value to the audience by informing, educating, entertaining, or inspiring them, and ultimately achieving business objectives by delivering well-crafted content that effectively communicates its mission, values, and voice and builds a loyal and engaged audience.
In MENABloom, we develop various types of content, such as blog posts, articles, videos, infographics, social media posts, and more, to build brand awareness, drive traffic, and ultimately generate leads.
We provide the latest technological support throughout the sessions, a thorough walkthrough of the complete spectrum of webinar creation, from initial planning, including choosing the best platforms and moderating the chat, to post-event wrap up, ensuring flawless execution at every stage, and giving extra exposure to our clients. We live-streamed the sessions to boost audience engagement and interaction.
The Work
Since May2023, MENABloom has been the DCO’s digital media agency, providing a strategic and comprehensive approach to its online presence. We managed the organization’s social media channels, crafting engaging content and executing a well-defined social media strategy. In addition to developing captivating written content and eye-catching visuals, to keep the DCO’s audience informed and interested. We also amplified the DCO’s message through high-quality video production, including live-coverage of key events and applied multiple digital marketing strategies and ad campaigns to amplify performance and build a long-term benefit.
At MENABloom, we take a strategic approach, starting with defining target audiences on each platform and setting SMART goals for engagement. We use a content calendar to ensure a consistent flow of engaging posts, text, images, and videos, all aligned with the DCO’s digital strategy. We actively manage the DCO’s online communities by responding to comments and messages and monitoring conversations for brand mentions and industry trends. Furthermore, we track key metrics to measure the success of social media efforts, analyze audience demographics, and identify areas for improvement, ensuring the DCO gets the most out of its social media presence.
MENABloom created engaging content for the DCO using diverse formats such as videos, carousels, captions, and infographics to inform and captivate the audience while enhancing brand identity. Our digital marketing strategies involved targeted paid social media advertising on Twitter and LinkedIn using eye-catching ad formats to promote events and boost brand awareness. In video production, we handled every stage from scriptwriting to post-production, ensuring high-quality visuals and audio with advanced equipment and techniques. Our event coverage included multi-camera recording, professional audio capture, and detailed editing to deliver impactful content. Lastly, we managed webinars from planning and execution to live-streaming that boosted audience engagement.
Work details
Building Success: Our Data-Driven Approach
MENABloom didn’t inherit existing processes; we built them from the ground up to optimize the DCO’s social media presence. Here’s how we established a system for success, leading to insightful annual and daily analysis reports:
- Strategic Planning: We collaborate with the DCO to define social media goals and target audience. This provides the foundation for all our content and strategy decisions.
- Content Calendar Development: We create a comprehensive content calendar tailored to the DCO’s objectives and target audience. This ensures a consistent flow of engaging content across various social media platforms.
- Data Integration: We integrate analytics tools with the DCO’s social media channels. This allowed us to track key metrics like reach, engagement, and follower growth in real-time.
- Daily Monitoring & Analysis: Our team meticulously monitors the DCO’s social media performance daily. We analyzed data to identify trends, understand audience preferences, and gauge the effectiveness of content.
- Weekly & Monthly Reports: We generate regular reports (weekly and monthly) summarizing key metrics and providing insights into content performance. These reports aided in refining strategies and content direction relying on their key learnings.
- Annual Analysis Report: Culminating from the weekly and monthly reports, we produce a comprehensive annual analysis report. This report detailed the DCO’s social media journey over the past year, highlighting significant achievements and areas for further improvement.
Our achievements in one year
1022 posts
331.5% increase
950.9% increase
227.7% increase
172.6% increase
DCO 3rd General Assembly Events Coverage
92
162,626
42,541
26.2%
2396
LEAPandInnovate
66
24,965
0.8%
50%
Content Example
