MENABloom Partners with the Digital Cooperation Organization
Digital Cooperation Organization
Established in November 2020, the Digital Cooperation Organization (DCO) is an international organization headquartered in Riyadh, Saudi Arabia. With a focus on the global digital economy, the DCO works to accelerate its growth and ensure its benefits reach all nations and individuals. The organization actively supports member countries in their digital transformation journeys and strives to bridge the digital divide, promoting equal access to the opportunities of the digital age and enabling #DigitalProsperity4All
Elevate your online presence with our specialized content creation, marketing, and management services. Tailoring engaging content for various platforms, we collaborate with technology brands, corporate events, and non-profit organizations.
MENABloom is your way to reach a global audience and connect with potential customers by leveraging various digital channels and tactics by creating effective marketing campaigns that drive brand awareness and generate leads.
We convey information in a more engaging and memorable way than traditional text or images. Our creative video production delivers compelling content that captivates audiences, supports marketing goals, and drives brand growth effectively.
MENABloom’s social media team offers integrated live event coverage tailored for digital platforms. We ensure high-quality, professional, and accurate media coverage to enhance audience engagement, amplify event impact, and boost visibility.
The MENABloomers deliver a well-developed content strategy that ensures that the right message is delivered to the right audience, at the right time, and in the right format by planning, creating, and managing the content that a business or organization produces to achieve its goals.
A marketing strategy involves understanding the target audience, defining the value proposition, identifying key competitors, and selecting effective channels to achieve business goals, drive sustainable growth, and measure long-term success.
Providing value to the audience by informing, educating, entertaining, or inspiring them, and ultimately achieving business objectives by delivering well-crafted content that effectively communicates its mission, values, and voice and builds a loyal and engaged audience.
In MENABloom, we develop various types of content, including blog posts, articles, videos, infographics, and social media posts. Our content strategies help businesses build brand awareness, engage audiences, drive traffic, and ultimately generate leads.
We provide the latest technological support throughout the sessions, a thorough walkthrough of the complete spectrum of webinar creation, from initial planning, including choosing the best platforms and moderating the chat, to post-event wrap up, ensuring flawless execution at every stage, and giving extra exposure to our clients. We live-streamed the sessions to boost audience engagement and interaction.
The Work
Since May 2023, MENABloom has been the DCO’s digital media agency, managing its social media channels, crafting engaging content, and executing a strategic digital approach. We produced high-quality videos, provided live event coverage, and implemented targeted digital marketing campaigns to enhance performance and long-term impact.
Our strategy focused on defining target audiences, setting SMART goals, and using a content calendar for consistent, engaging posts. We actively managed online communities, monitored brand mentions, and analyzed key metrics to optimize results.
MENABloom utilized diverse content formats—videos, carousels, captions, and infographics—to strengthen brand identity. We ran targeted ad campaigns on Twitter and LinkedIn, handled end-to-end video production, and provided professional event coverage with multi-camera setups and high-quality audio. Additionally, we managed webinars, from planning to live-streaming, to boost audience engagement.
Work details
Building Success: Our Data-Driven Approach
MENABloom didn’t inherit existing processes; we built them from the ground up to optimize the DCO’s social media presence. Here’s how we established a system for success, leading to insightful annual and daily analysis reports:
- Strategic Planning: We collaborate with the DCO to define social media goals and target audience. This provides the foundation for all our content and strategy decisions.
- Content Calendar Development: We create a comprehensive content calendar tailored to the DCO’s objectives and target audience. This ensures a consistent flow of engaging content across various social media platforms.
- Data Integration: We integrate analytics tools with the DCO’s social media channels. This allowed us to track key metrics like reach, engagement, and follower growth in real-time.
- Daily Monitoring & Analysis: Our team meticulously monitors the DCO’s social media performance daily. We analyzed data to identify trends, understand audience preferences, and gauge the effectiveness of content.
- Weekly & Monthly Reports: We generate regular reports (weekly and monthly) summarizing key metrics and providing insights into content performance. These reports aided in refining strategies and content direction relying on their key learnings.
- Annual Analysis Report: Culminating from the weekly and monthly reports, we produce a comprehensive annual analysis report. This report detailed the DCO’s social media journey over the past year, highlighting significant achievements and areas for further improvement.
Our achievements in one year
1022 posts
331.5% increase
950.9% increase
227.7% increase
172.6% increase
DCO 3rd General Assembly Events Coverage
92
162,626
42,541
26.2%
2396
LEAPandInnovate
66
24,965
0.8%
50%
Content Example
