Revolutionizing Fintech Surge 2023 Event Social Media Marketing
Fintech Surge 2023
Starting in February 2023, MENABloom has guided the social media presence of the pioneering event Fintech Surge, powered by GITEX Global. We have overseen content production and digital marketing to enhance this noteworthy show in the digital landscape. This collaborative effort with our esteemed partner, the Dubai World Trade Center (DWTC), continued from February to the end of October 2023.
Fintech Surge is the MENA region’s unrivaled meeting place for global fintech leaders and in 2023, it saw the financial industry’s biggest tech revolutions in the fields of PayTech, InsurTech, RegTech, Wealth & Asset Management, and Digital Banking, presented by 100+ globally leading financial services companies and the most disruptive startups.
In MENABloom, we develop various types of content, such as blog posts, articles, videos, infographics, social media posts, and more, to build brand awareness, drive traffic, and ultimately generate leads.
MENBloom's social media team works on integrated live event coverage to cover the needs of media channels in the era of digital platforms and social media, aiming to achieve accuracy, professionalism, and creativity.
Elevate your online presence with our specialized content creation, marketing, and management services. Tailoring engaging content for various platforms, we collaborate with technology brands, corporate events, and non-profit organizations.
MENABloom is your way to reach a global audience and connect with potential customers by leveraging various digital channels and tactics by creating effective marketing campaigns that drive brand awareness and generate leads.
Social media community management with MENABloom helps you focus on nurturing communities on your social media platforms, which involves building and maintaining relationships with followers and fostering a sense of community and brand loyalty.
We convey information in a more engaging and memorable way than traditional text or images to produce compelling and engaging videos that achieve our prominent clients' marketing goals and growth objectives.
The Work
We promoted engaging content, supported the event’s marketing with promotional material, and raised awareness about agenda details. MENABloom’s collaborative live coverage plan included streaming key sessions, live tweeting, recording testimonials, and sharing various content during the event. Post-event, we created video recaps, shared testimonials, thanked participants, and highlighted the events’ importance in the tech market and networking opportunities.
The Process
- MENABloom’s marketing team conducted meticulous competitive analysis and market research in collaboration with the creative team. The creative team devised comprehensive content strategies for both organic and paid posts that were carefully crafted to align with DWTC’s marketing and sales acquisition targets, resulting in overachieving results.
- MENABloom established a dedicated social media team of expert editors, graphic designers, and video editors. This team managed the social media channels in alignment with the event’s primary marketing goals and themes. They monitored performance metrics and provided a monthly delivery report for our prestigious client.
- MENABloom assigned a community management team specifically tasked with nurturing communities on various social media platforms. This involved building and sustaining relationships with followers, engaging in conversations, and fostering a sense of community and event loyalty.
- MENABloom’s digital advertising team executed numerous successful ad campaigns on platforms such as Google, Facebook, LinkedIn, and Instagram for this prominent event. The campaigns achieved high exhibitor and visitor acquisition rates, coupled with impressive reach and engagement metrics.
The Results
80%
26%
50%
+225%
450+
Content Examples
