SBA (Saudi Broadcast Authority) launched a Saudi TV Channel that aimed to provide a service for all Muslims in the world to watch Hajj Rituals and Islamic documentaries in English language during Hajj season 2022. MENABloom worked onan international influencer campaign that serves SBA marketing objectives to reach Muslims around the world.
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Creating a marketing strategy involves several steps, including understanding the target audience, defining the value proposition, identifying competitors, selecting the right channels to reach the target audience, setting clear goals, and measuring results.
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In this campaign, MENABLOOM was responsible for the following:
- Inviting 10 global influencers with a 19.4 million follower base to participate in this campaign.
- Creating 52 different posts that were published among these influencers’ accounts from July 7th to July 12th 2022.
- Producing 9 different videos were prepared and produced with influencers to talk about the campaign and invite people to participate.
- Producing and publishing SBA’s video of the Eid prayer.
- MENABloom produced the eminent tech brand with video content and an influencer marketing social media campaign, promoting the Launch of the
- Saudi TV Channel that aimed to help all Muslims watch Hajj Rituals and Islamic documentaries in English.
- The campaign invited a diversified network consisting of ten global influencers to participate in the campaign
- The creative team created content powered by SBA to boost the posts and meet the client’s objectives.
- MENABloom produced nine integrated videos for this campaign, and coordinated the video production process until the videos were published.
- The social media team at MENABLOOM managed the campaign according to the client’s main goal and Instagram’s criteria, followed its performance, and then presented a delivery report to SBA, including the campaign’s results in detail.
- Through innovative videos, MENABLOOM showcased the importance of the new channel.
- MENABloomers produced and published SBA’s video of the Eid prayer.