Campaign for English Saudi TV Channel
The Client
SBA (Saudi Broadcast Authority) launched a Saudi TV Channel that aimed to provide a service for all Muslims in the world to watch Hajj Rituals and Islamic documentaries in English language during Hajj season 2022. MENABloom worked onan international influencer campaign that serves SBA marketing objectives to reach Muslims around the world.
The MENABloomers deliver a well-developed content strategy that ensures that the right message is delivered to the right audience, at the right time, and in the right format by planning, creating, and managing the content that a business or organization produces to achieve its goals.
A marketing strategy involves understanding the target audience, defining the value proposition, identifying key competitors, and selecting effective channels to achieve business goals, drive sustainable growth, and measure long-term success.
Elevate your online presence with our specialized content creation, marketing, and management services. Tailoring engaging content for various platforms, we collaborate with technology brands, corporate events, and non-profit organizations.
The Work
In this campaign, MENABLOOM was responsible for the following:
- Inviting 10 global influencers with a 19.4 million follower base to participate in this campaign.
- Creating 52 different posts that were published among these influencers’ accounts from July 7th to July 12th 2022.
- Producing 9 different videos were prepared and produced with influencers to talk about the campaign and invite people to participate.
- Producing and publishing SBA’s video of the Eid prayer.
The Process
- MENABloom produced the eminent tech brand with video content and an influencer marketing social media campaign, promoting the Launch of the
- Saudi TV Channel that aimed to help all Muslims watch Hajj Rituals and Islamic documentaries in English.
- The campaign invited a diversified network consisting of ten global influencers to participate in the campaign
- The creative team created content powered by SBA to boost the posts and meet the client’s objectives.
- MENABloom produced nine integrated videos for this campaign, and coordinated the video production process until the videos were published.
- The social media team at MENABLOOM managed the campaign according to the client’s main goal and Instagram’s criteria, followed its performance, and then presented a delivery report to SBA, including the campaign’s results in detail.
- Through innovative videos, MENABLOOM showcased the importance of the new channel.
- MENABloomers produced and published SBA’s video of the Eid prayer.
The Results
1M
15,000
12K
The Details
1.3M
18%
220K
Engagements
Examples of Influencers Content
