SBA (Saudi Broadcasting Authority) approached MENA Bloom to manage its Snapchat channels, optimize its library of shows, and develop new shows that leveraged existing content to increase awareness, reach, and revenue during Ramadan 2021.
To address this requirement and achieve the desired business objectives, MENA Bloom created an end-to-end plan focusing on quick delivery using existing resources and content, dedicating a special team to develop the strategy, as well as handle content publishing and optimization of SBA Snapchat shows.
Starting with a thorough analysis of one-year shows’ content published by SBA, our Snapchat content strategists identified key areas that required improvement and that could be executed in minimum time, while applying the best tools and techniques, and following best practices and guidelines for faster results.
To satisfy the unique tastes and requirements of SBA’s Snapchat followers, our content specialists keenly observed all shows that were best fit for reuse during the Ramadan season, to understand which could be repackaged into new, engaging content. We revised stories to attract Snapchat audiences, old and new, in more engaging ways, while maintaining the spirit of Ramadan in the minds of the audience. With this strategy, we designed stories to cover SBA’s 15 shows on the platform during Ramadan 2021.
MENA Bloom assigned a dedicated team led by an account manager who coordinated with Snapchat Middle East to launch the shows. Our content editors, specialists, and publishers worked around the clock, editing and publishing episodes in a timely manner to create hype and boost the level of enjoyment for audiences. This overall strategy resulted in remarkable reach and awareness for the focused shows and channel as a whole, ultimately achieving the target of double revenue in comparison to Ramadan 2020.
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