The Client

SHEIN, the China-based clothing giant,sought to celebrate its anniversary by presenting its social media followers with memorable content created in collaboration with influencers to increase brand awareness, and offering its followers prizes through the means of a social media competition.

MENABloom worked on a strategy that met SHEIN’s objectives in collaboration with Dubai Tourism, which offered winners a luxury paid trip to Dubai.

We convey information in a more engaging and memorable way than traditional text or images to produce compelling and engaging videos that achieve our prominent clients' marketing goals and growth objectives.

We provide you with a highly effective marketing campaigns that involves collaborating with the most popular influencers in GCC and the MENA region to promote your product, service, or brand.

Elevate your online presence with our specialized content creation, marketing, and management services. Tailoring engaging content for various platforms, we collaborate with technology brands, corporate events, and non-profit organizations.

SHEIN Video Production for Anniversary Campaign

The work

MENAbloom developed an integrated campaign strategy that spanned video production with two selected influencers, script and content development, location management with the Dubai Tourism team, fashion styling, influencer marketing, and post-production services.

The videos were filmed in premium locations in Dubai, including Address Beachfront Resort and Dubai Creek Harbour, where the anniversary celebration took place on a luxurious boat trip.

The Process

  • MENABloom worked with SHEIN and Dubai Tourism to set up the strategy to meet the campaign’s objectives and define its scope and tactics, including video production and distribution as well as the development of a social media competition development.
  • MENABloom scoped the filming locations, acquired the necessary permits for the video shooting, and developed the production plan with select influencers. In addition, we staffed the project with a talented crew team that included a creative writer, cameramen, a stylist, make up and hair artists, a location manager, and a post-production team.
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The Results





Examples of content delivered

SHEIN Video Production for Anniversary Campaign
SHEIN Video Production for Anniversary Campaign
SHEIN Video Production for Anniversary Campaign