MENABloom worked with SHEIN and Dubai Tourism to set up the strategy to meet the campaign’s objectives and define its scope and tactics, including video production and distribution as well as the development of a social media competition development.
MENABloom scoped the filming locations and acquired the necessary permits for the video shooting, and developed the production plan with select influencers. In addition, staffed the project with a talented crew team that included a creative writer, camera men, a stylist, make up and hair artists, a location manager and a post-production team.
