SHEIN Video Production for Anniversary Campaign in Cooperation with Dubai Tourism

SHEIN Anniversary

The Client

SHEIN, the China-based clothing giant,sought to celebrate its anniversary by presenting its social media followers with memorable content created in collaboration with influencers to increase brand awareness, and offering its followers prizes through the means of a social media competition.


MENABloom worked on a strategy that met SHEIN’s objectives in collaboration with Dubai Tourism, which offered winners a luxury paid trip to Dubai.


To accomplish these objectives, MENA Bloom provided a number of services focused on influencer marketing and video production. 


MENABloom worked with SHEIN and Dubai Tourism to set up the strategy to meet the campaign’s objectives and define its scope and tactics, including video production and distribution as well as the development of a social media competition development. 

MENABloom scoped the filming locations and acquired the necessary permits for the video shooting, and developed the production plan with select influencers. In addition, staffed the project with a talented crew team that included a creative writer, camera men, a stylist, make up and hair artists, a location manager and a post-production team. 

fashion shoot

The work



MENAbloom developed an integrated campaign strategy that spanned video production with two selected influencers, script and content development, location management with the Dubai Tourism team, fashion styling, influencer marketing and post-production services.

The videos were filmed in premium locations in Dubai that included Address Beachfront Resort, and Dubai Creek Harbor where the anniversary celebration took place in a luxurious boat trip



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SHEIN Video shooting

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