MENA Bloom: The story behind the name

Our name is more than a moniker. It is a brand, a strategy, a belief – a symbol of what we do, who we are, and what we stand for. When deciding on what to name our agency, we took a step back and delved into what it is that makes us stand out, and what we landed on was twofold: a name firmly rooted in who we are and in what we continuously strive to achieve.

 

Why MENA?

 

Everything we do, our expertise, insights, and culture has been shaped by and is for this region. We are experts in content marketing and production in the Middle East and North Africa (MENA), and we are from this region. With teams in countries such as the United Arab Emirates (UAE), Saudi Arabia, Lebanon, Jordan, and Egypt, we are a company rooted in the region and one that understands MENA audiences.

 

We are experts in consumer behavior in the region, from understanding their consumption of content, to what drives their interest towards buying your products or services. We continuously work on acquiring in-depth understanding of consumer search behavior on search engines, and provide the right content accordingly. Not only do we specialize in SEO optimization and keyword search, we also have extensive research and case studies on what consumers search for when it comes to brands, categories of content, or expert tips and advice.

 

Consumer behavior can be ever-changing, seasonally-driven, culturally relevant, and in sync with the ever-shifting times. That is why we strive to produce content that is pertinent and meets the needs of each audience. We invest in understanding how digital consumers search and look for content changes based on the time of the year, on local and global trends, and on local and international calendars of events that are relative to their general interests.

 

 

Why Bloom?

 

For us, bloom is what we try to achieve. It is when our work with you flourishes, achieving the right results through using the right tools every step of the way, ultimately achieving the success you seek from your investment.

 

We believe in growing your business through pertinent insights, data-driven solutions, and tailored content. We also believe in nurturing collaborative approaches with our clients, to allow our efforts and work to bloom into tangible, measurable, and profitable results.

 

Like with any digital content production operation, there are set phases that a project must journey through. Content production at MENA Bloom always involves research, planning, operations, execution, and publishing. The content we deliver is focused on achieving results that are based on increasing reach, engagement, and conversion.

 

After publishing your content, we delve deep into analyzing how your audience is reacting to it and how we can improve on that content, in order to always produce the right content for your brand and publish through the right mechanisms – to ultimately achieve results that bloom.

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